Agriculture & Rural Development

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Our Work
Agriculture & Rural Development

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Farmers supported

Farmers upskilled in agricultural techniques

Widowed Farmers supported

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Farmers supported in Betel Nut cultivation

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Sheep provided to Women Farmers

Tribal Women trained as beekeepers

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Villages adopted

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Villages supported with agricultural livelihood

ENSURING THAT RURAL IS NOT A SYNONYM FOR BACKWARD

To believe that a city is progressive while a village is backward is a fallacy which perpetuates itself. We believe it doesn’t matter where you live, and what occupation you chose, each one of us has a right to prosperity and dignity. We at Mukul Madhav Foundation are putting this belief to work at the grassroots. Starting with small clusters in rural India, we have initiated several programmes that empower our citizens residing in villages with direct interventions in farming and irrigation, sanitation, education, nutrition, healthcare, women empowerment and skill training.

One day, we hope that the world sees villages as a place of beauty and nourishment. Where villagers are respected for their wisdom and intellect. Where top-quality education and healthcare are as easily accessible as prosperity and dignity. We will get there. Soon.

For detailed reports on specific initiatives, email us at reports@mmpc.in

The Scope of Our Impact

Our Focus Areas

Farmer Support

Acknowledging the crucial role farmers play in sustaining our food security, we extend our support to address the challenges they face. From a lack of infrastructure and financial backing to limited access to modern training, these hurdles impact their productivity. Our commitment lies in supporting farmers with vital resources such as seeds, manure, essential farming techniques, modern equipment, and necessary market access and connections.

Institutional Support

In collaboration with like-minded institutions, we help farmers better understand their soil, irrigation, fertilisers and seeds to maximise their harvest. We also initiate training sessions in new cultivation techniques and projects that enhance their understanding of other aspects of the business, like the packaging and marketing of produce. These measures ensure that farmers, especially women, are able to maximise their productivity while also being empowered with the requisite knowledge and skills to succeed.

Rural Development

To uplift living conditions in rural India, we actively contribute to the infrastructural development of villages. We undertake a wide range of initiatives, including improving educational institutions, building homes, illuminating public spaces and streets, implementing water conservation and sanitation projects, organising tree plantation drives, and empowering women and youth through income generation programmes. We have adopted tribal villages in Maharashtra and Tamil Nadu and dedicate our efforts and resources to ensure the development of these communities.

Ritu Prakash Chhabria

Co-founder & Managing Trustee - Mukul Madhav Foundation

Ritu Prakash Chhabria is the Founder member and Managing Trustee of the Mukul Madhav Foundation (MMF). Working ceaselessly with MMF over the past 23 years to transform the way charity is done in India, she has constantly worked to support the under-served with dignity and not dole outs. Personally involved in impacting numerous lives and livelihoods through initiatives in education, healthcare, self-employment, women empowerment, sanitation, water conservation and every other genuine need that remains unfulfilled, and comes to her attention. Supporting and furthering the under-served across geographies, ages, gender, occupations, and religions. Her every action is powered by a deep spirituality, and her active practice of meditation and gratitude.

With a Masters in International Relations, she majored in Economics from Richmond College, London, with a minor in Marketing. This has held her in good stead when liaising with local government bodies, benevolent corporates and international collaborators. Finding global support for MMF, with the establishment of MMF UK in 2018, and collaborations with Princess Trust, BAPIO, Caudwell, and Action Aid.

With the association of MMF with Finolex Industries Limited (FIL) in 2014 as their official CSR partner, today Mrs. Chhabria sits on the Board of Directors at FIL as the Chairperson for CSR activities. She has recently been appointed as a nominee of Hinduja Foundation on the Board of Management of the P D Hinduja Sindhi Hospital, Bangalore, and as a Governing Body Member of FICCI FLO National (2021-2022). Besides these, she also brings her heartful expertise to work on the following committees and organisations.

Patron of the Kochi Biennale

Independent Ethics Committee of Symbiosis University

Steering Committee of the Hinduja Foundation

Member of Governing and Executive Council of National Health and Education Society (NHES), of the Hinduja Hospital

Trustee at Karachi Education Society and the Indian Red Cross Society, Pune.

Committee member of the Agri-Horticultural Society of Western India- Empress Botanical Garden

Trustee on the Make A Wish Foundation’s Board in India (2014-2019)

Honorary member with the Inner Wheel Club, Pune, (2020-2021)

Managing Committee member in IMC (2020-2021)

Honorary Member, Rotary Club of Parvati

General Body Member, Society of Friends of Sassoon Hospitals (SOFOSH) and Honorary Member, Rotary Club of SOBO (South Mumbai)

Chairperson, FICCI Flo, Pune 2019-2020

Prakash Pralhad Chhabria

Co-founder & President - Mukul Madhav Foundation & Executive Chairman of Finolex Industries Ltd.

Prakash Pralhad Chhabria is the Executive Chairman of Finolex Industries Limited (FIL) since 2012. With over three decades of hands-on experience, he was inducted as a Board Director in 1992, before he took over as Executive Chairman.

Over recent years, he has earned himself the reputation of being a sound and visionary industrialist. Skillfully steering FIL and its reputation by strategically restructuring business and finance. Putting it on a growth trajectory that has seen it establish its dominance as a reputed national brand, with a turnover of INR 3,463 crores in FY 21.

His innate strengths and real-world experience have been further honed by a Bachelor of Science degree in International Business from the University of Evansville, Indiana; an Advanced Management Programme from Wharton Business School; and an Executive Program from Stanford University.

At FIL, his focus has been on attaining business prosperity in a sustainable manner. Forward integrating and backward integrating, not just to impact the business and its stakeholders, but the community and the environment that extend beyond. Taking on responsibility for society at large, not just as a government mandate of Corporate Social Responsibility, but with the foresight and bigger picture perspective that everything and everybody is connected. This personal belief has brought FIL and MMF together. Giving back to the community, and completing the circle. Amongst other awards and recognitions, he was recently awarded an honorary Doctor of Letters (D. Litt.) degree by Tilak Maharashtra Vidyapeeth, Pune, for his notable contribution to society.

This larger order view of the world could be attributed to Mr. Chhabria's upbringing, his love for reading, and his interest in philosophy, history, spiritualism and culture. A keen photographer, the world always looks interesting through his lens.