AGRICULTURE & RURAL DEVELOPMENT
We are working with farmers to plant the seeds of a prosperous future by helping them better understand their soil, irrigation, fertilisers and seeds to maximise their harvest. Initiatives to enhance their understanding of other aspects of their businesses, like the packaging and marketing of their products, have also been put into action.
These measures will ensure that farmers, including those who are women, are able to maximise their productivity while also empowering them with the knowledge and skills they need to succeed in their market.
National Farmers’ Day, or Kisan Divas celebrations in Maharashtra and Gujarat, in collaboration with Finolex Industries on 23rd December, 2021
Integrated School and Village Development program started in Ramanagara District, Karnataka
(Backed by Finolex Industries, Supported by Samarpaka Seva Trust)
We signed an agreement with the Samarpaka Seva Trust on October 28th, 2022, to support education and rural development in the Magadi block of Ramanagar district, Karnataka.
Together, we plan to build 41 toilets in 9 government schools, arrange for 254 benches and desks in 6 government schools and install 7 RO plants (2 in school and 5 in the villages) as part of this collaboration.
We inaugurated the initiative on November 1st, 2022, by breaking the traditional coconut in the presence of Mr Rajanna, Managing Trustee, Mr Sathya, Shivakumar and Mr Jayanth from Samarpaka Seva Trust. Also present were Ravi G D, the Principal of primary, middle and high school; Rajanna, Headmaster of the primary school; Suresh, Headmaster of the high school; and Mr Vishnu Murthy and Mr Praveen Ural from the Finolex team in Bangalore.
We thank Yash Aradhya for representing us as a brand ambassador and being deeply associated with Mukul Madhav Vidyalaya, where he offers online career guidance. This 17-year-old is a racing prodigy with over 65 wins under his belt. He represents India at the French Formula 4 championship racing circuit. He also receives our support.
Adoption of villages in Thiruvallur District, Tamil Nadu
(Backed by Finolex Industries, Supported by Yuva Parivartan)
We adopted three villages in the Thiruvallur district of Tamil Nadu – Irular, Ooranambedu and Sunami Nagar – to enable sustainable livelihoods and community well-being. To enable this village adoption initiative, we signed an agreement with Yuva Parivartan, Bangalore, on October 20th, 2022.
Together, we organised the traditional coconut-breaking ceremony at the project locations on November 4th, 2022, in the presence of Uma Sundaram, Director Yuva Parivartan, Bangalore; Vilas Kamble, Operational Manager Yuva Parivartan; Prashant Mandawar, Project Engineer – Yuva Parivartan; Mr Anand Kumar, Deputy Manager and Mr Arvind, Sr. Executive from Finolex Industries, Bangalore.
Ward members, Village Panchayat Presidents, the Vice President and the Ward Counsellor of all three villages were present for the programme and appreciated our initiative for their sustainable development.
Through this initiative, we will build individual toilet blocks and water projects, and enable skill development opportunities for men and women in the villages of Irular, Ooranambedu and Sunami Nagar.
Started a new initiative with the adoption of villages in Thiruvallur district, Tamil Nadu
(Backed by Finolex Industries, Supported by Kherwadi Social Welfare Association)
We collaborated with Kherwadi Social Welfare Association in 2017 to support the tribal and rural people in the Palghar, Gadchiroli and Ratnagiri districts of Maharashtra. This year, we assessed three villages in Thiruvallur district, Tamil Nadu, to identify the needs of the community.
In collaboration with the Kherwadi Social Welfare Association, we signed an agreement to enable sustainable livelihoods and work towards the well-being of the community by building individual toilet blocks and water projects and creating skill development opportunities for the men and women in the villages of Irular, Ooranambedu and Sunami Nagar in Thiruvallur district. Together, we have adopted these villages to work for the betterment of these communities.
This agreement was signed on October 20th, 2022 by Ms Ritu Chhabria, Managing Trustee of Mukul Madhav Foundation and Mr Milind Chitre, CEO, Kherwadi Social Welfare Association, in the presence of their teams.
Many thanks to Ashok Leyland for introducing us to this new opportunity and helping us with the required ground support to serve the community in the remote areas of Tamil Nadu.
15th Period Positive Holiday Homes, 100 individual toilets and 100 Smokeless Chulhas built in Gadchiroli Maharashtra
(Backed by Finolex Industries, Supported by Kherwadi Social Welfare Association)
Cultural taboos and patriarchal traditions are still followed in many parts of India and Maharashtra’s Gadchiroli district is one among them. Here, women are still expected to leave their homes when they are menstruating and stay in dilapidated and unhygienic menstruation huts called kormas.
We have worked at improving the lives of the women in Gadchiroli by offering them Period Positive Holiday Homes – a modern, comfortable resting place, where they can safely stay during their period. These were constructed by the villagers as a service and the construction materials were provided by us.
This program, launched in 2017, was supported by Navya Naveli Nanda, Founder of Project Naveli and co-founder of Aara Health.
The program is also an ongoing collaboration with Kherwadi Social Welfare Association and supports tribal and rural communities in Palghar, Gadchiroli and Ratnagiri districts in Maharashtra. This month, we inaugurated the 15th Period Positive Holiday Home in Ghodezari village.
In addition, we have also put together other facilities to better the quality of life in the community. We built 100 individual toilets in the Gadchiroli district to address the issue of open defecation.
We also worked on building 100 Smokeless Chulhas in Dushantola, Kanargaon, Nimgaon and Nimanwada in the presence of Gram Panchayat members, villagers, MSME officials and Mr Chetan Chandak, who represents Finolex in Nagpur. Smokeless Chulhas are cooking stove-like devices engineered with special features to address the technical limitations of the traditional chulha, which has an adverse health impact on women and children as well as the environment.
Using Non-Conventional energy sources to illuminate rural areas and villages in Maharashtra
(Backed by Finolex Industries)
With minimal add-on expenditure for the local population, zero environmental pollution and inexhaustible, non-conventional energy sources, we seek to illuminate rural and sparsely populated areas, including tribal villages.
On 17th June 2022, we completed one more project installing 20 streetlights which run on renewable energy, to support the needs of Vadavali and Sangenane villages in the Palghar district. The local administration and villagers extended their gratitude to our representatives.
Aiding agricultural and farming initiatives in Ratnagiri
(Backed by Finolex Industries, Supported by Ratnagiri Agricultural Office)
With a majority of our population depending on agriculture as a means of livelihood, farmers have been struggling for many years with challenges like lack of infrastructure, financial support, and modern training coupled with declining productivity. Recognising the role played by farmers in ensuring food security, FIL and MMF rolled out an initiative to support over a thousand farmers with seeds, manure, basic farming techniques, equipment, and necessary market connections. 45 low-income farmers in Kasop and Phansop, Ratnagiri, were also provided 415 rice seed bags with the help and guidance of the Ratnagiri Agricultural Office.
On 8th June 2022, the official inauguration was held in the presence of Mrs. Bhagyashree Naiknavre, SDO- Agriculture, Ratnagiri, Mr. Ashok Jaiswar, Head – Marketing & Communications, FIL, local body members, representatives from FIL and MMF as well as farmers from Kasop and Phansop villages.
Empowering 424 widowed farmers in Osmanabad with the necessary training and crop seeds
(Backed by Finolex Industries, Supported by Paryay Social Organisation, Osmanabad and Sai Mitra Parivar, Pune)
Enhancing the economic condition of widowed farmers and helping them sustain a dignified life is a very important objective for our outreach programs. In 2019, 312 widowed farmers were provided with the necessary crop seeds and training in topics like land acquisitions, packaging, pricing, and marketing. We had approached Krishi Vidnyan Kendra (KVK)- a government agency for Agri training to increase farmer productivity to enable a healthy environment for these women while ensuring full employment and financial independence.
Commemorating World Environment Day, a small initiative of-seed distribution program was organised on 5th June 2022.
Ongoing support for betel nut cultivation initiative in Tripura
(Initiated by Yuva Vikash Kendra (YVK), Backed by Finolex Industries, Supported by the Department of Agriculture and Farmers Welfare of Tripura)
With the pandemic impacting the livelihood of many small families reliant on farming, FIL and MMF have been jointly offering their continuing support to poor tribal families living in the hilly areas of Tripura. Since Tripura is ideal for betel nut cultivation, the initiative focused on supporting 26 families residing in the Devipur ADC village in the southern part of the Tripura district.
After arranging a special training session on 13th May 2022 by the Department of Agriculture and Farmers Welfare, Government of Tripura, later on 2nd June 2022 each family was also provided 150 betel nut saplings with other raw materials and essential farming support.
Mr. Ashim Debbarma, Assistant Director, and Mr. Shubhendu Majumdar, Assistant Director, from the Department of Agriculture and Farmers Welfare of Tripura, were present with other officers where over 3900 Betel nut tree saplings were distributed.
Betel nut cultivation workshop in Tripura
(Initiated by Yuva Vikash Kendra (YVK), sponsored by FIL and its CSR partner MMF)
Several livelihoods were lost during the pandemic. MMF volunteers started identifying the ones in need and helped them connect through the Atmanirbhar Tripura project, an initiative created and implemented by Yuva Vikash Kendra (YVK).
Under this project, MMF and FIL joined hands to sponsor 26 families of farmers of Devipur ADC village of South Tripura for a day-long betel nut cultivation training on 13th May 2022. Scientist Dipak Das, Assistant Director, Department of Agriculture and Farmers Welfare, Government of Tripura conducted the training where he trained farmers on the different techniques to increase betel nut production, effective use of local resources to increase income, tackling climate change, and ways to grow organic vegetables on the same land. The training will help villagers become self-reliant.
Distribution of Fertiliser Sprayer Pumps in Masar village, Gujarat
(Backed by Finolex Industries)
Mukul Madhav Foundation celebrated Kisan Divas by providing 132 small farmers from the Masar village with sprayer pumps after the Masar Gram Panchayat put in a request to support them.The sprayer pumps will come in handy every 10-15 days for spraying fertilisers.
The Sarpanch of the village expressed his gratitude and said that he and the entire village were grateful to the foundation for their continued support to farmers in their village