Since 2015, MMF has been committed to the clean beach movement. This is done in an all-inclusive manner, with a mix of high-level and grassroot-level activities.
As a part of the clean beach initiative, the daily clean-up drive at Bhatye Beach in Ratnagiri is sponsored by Finolex Industries. To dissuade visitors from littering the shore, we have also donated 10 dustbins and appointed a person to clean the beach daily.
We also support the Coast Guard in its high-level efforts to clean beaches on an annual basis.
We have organised teams of school and college students, staff from the collector’s office, Zilla Parishad (ZP) office staff, Panchayat Samiti staff, police personnel, villagers, and Finolex employees to contribute to the efforts as volunteers.